Diet Prada based its speculation on an Instagram Story from a reported Fashion Nova e-commerce model, Yodit Yemane, in which she shares images of the "Winning Beauty Cut Out Gown" on February 14, days before Kardashian West would wear the vintage Mugler dress.
When asked to comment, a representative for Fashion Nova told Glamour that the brand has not been in contact with Kardashian West, nor did it intentionally copy her dress. "We respect the fashion community and work with a variety of vendors, designers, influencers, and celebrities to keep our style offering fresh and relevant," a representative for Fashion Nova said. "Kim Kardashian West is one of the top fashion icons in the world that our customers draw inspiration from.
In a series of tweets, the reality star and businesswoman addressed allegations that she cooperated with Fashion Nova to replicate her looks, saying that she's "not leaking my looks to anyone"—and that it's "devastating" to see the designer pieces she wears knocked off at any retailer. "Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress, and in less than 24 hours it was knocked off and thrown up on a site," she said. "This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.
Kardashian West contextualized her remarks in past accusations against Fashion Nova of copying Yeezy, her husband Kanye West's label: "I’ve watched these companies profit off my husband’s work for years, and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
So Diet Prada asked its 1. 1 million Instagram followers: "Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release? " (Diet Prada wasn't available to comment for this story.
The dress, from the house's spring 1998 haute couture collection, had people talking online. (A sampling of headlines: "Kim Kardashian Wore the Sexiest/Craziest Dress Ever and Was THIS Close to Having a Nip Slip," "Kim Kardashian Wore Her Most Revealing Dress Yet and Twitter Is Shook," "Kim Kardashian Debuts Her Most Shocking Dress Yet (and Avoids a Wardrobe Malfunction). ") And within hours it had been knocked off.
By Monday, shoppers could go on Fashion Nova's website and purchase the "Winning Beauty Cut Out Gown," a black maxi featuring cutouts and slits similar to those on Kardashian West's Mugler dress.
"It’s devastating to see these fashion companies rip off designs." https://t.co/l0LemnQ9f4— Glamour (@glamourmag) May 25, 2019