Rolling out on the L'Oréal Paris website and at Walmart is a new collection called Summer Belle, which the brand describes in a press email as a "13-piece collection including bronzers, shimmering blushes, liquid luminizers, and luxurious lip glosses" — and while everything in the collection is arguably a must-have, those bronzers — called Bronze Please! (complete with exclamation point) — are L'Oréal's first matte bronzing powders ever to be available stateside. (The U. K. and Australia have been enjoying L'Oréal matte bronzers for a while now, and honestly, how dare they? "This ultra-matte bronzer is perfect for extending your summer glow, packed with bendable long-wearing pigments.
Here's why Bronze Please is such a big deal in the U.S. https://t.co/fVcXFgso0u— Allure (@Allure_magazine) June 5, 2019