Jonathan Van Ness Is Essie’s First Nonfemale Brand Ambassador

Curated via Twitter from Glamour’s twitter account….

In the comments of JVN's Instagram, many left messages saying they were so excited to share with their sons. “I'm showing this to my son, Sam, who was bullied last fall for wearing nail polish to his kindergarten class. THANK YOU!! ” writes one Twitter user.

He shared the news in an Instagram post this morning, June 6, celebrating individuality and pride. “I’m so honored to announce I’ve teamed up with @essie as their first nonfemale ambassador in celebration of Pride!

JVN has been known to rock a rainbow mani, and in the Essie campaign he shows off a custom rainbow manicure that mirrors his signature style of painting only a few nails.

The latest brand to join the party: Essie, who just announced its first ever nonfemale brand ambassador, Queer Eye’s Jonathan Van Ness.

This line of thinking is central to Van Ness’s beauty philosophy, who focuses on how Queer Eye’s subject’s feel in addition to how they look, no matter their gender.

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It's been a long road, but we’re finally starting to see beauty brands put their money where their mouths are when it comes to inclusion.

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