This $80 Top Is Already the Front-Runner for ‘Fashion Item of the Summer’

Curated via Twitter from Glamour’s twitter account….

Emily Ratajkowski was even photographed wearing one of its yet-to-be-released tie-dye outfits last week. (It "got a great response on Instagram," says Ralys. "We really saw how popular tie-dye continues to be in our market from that sighting. "The celeb and influencer support really just reinforces our idea that if we continue to introduce new techniques and treatments, tie-dye will be sticking around and will continue to evolve," he adds. "We love to see our customers wearing the product on social media and always enjoy seeing their stories and photos.

It's sold on Shopbop, Revolve, and even Amazon for $80. "Part of the beauty of producing our collection in our own factory in Los Angeles is that we can react quickly," says Jared Ralys, Cotton Citizen's chief marketing officer.

When they noticed the tie-dye tops were starting to get some attention on the festival circuit, the team started working on new variations. "It’s a preview of where we’re going with really special and one-of-a-kind wash treatments in the coming seasons," he says.

According to Ralys, the first piece to sell out was actually a polo featuring its Dazed print. "We felt like it was a fresh take on tie-dye," he says. "It’s not overwhelming.

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