As part of her ambassador deal, Gomez created her own clothing line in partnership with Coach, co-designed her 2017 Met Gala look with the brand, shot some interesting campaigns, and even appeared as the inaugural guest on Coach's Dream It Real podcast.
Selena Gomez had been the face of Coach since 2016, when she signed a reported $10 million deal with the brand.
According to WWD, Lopez shared that she is "excited" to collaborate with the label. "It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style—an uptown/downtown mix," she said.
With all of the attention Jennifer Lopez is getting this season—from Hustlers Oscar buzz to the anticipation of her imminent wedding to Alex Rodriguez to her upcoming Super Bowl halftime performance—you might assume that she couldn't add one more thing to her plate.
Whether or not Gomez has ended her connection with the brand has not been confirmed by Coach, according to WWD.
Now, she'll be taking another stab at reviving a bit of early aughts glam with Coach, a brand that was ubiquitous in the early to mid-2000s and has seen renewed buzz since.