Not all of the planned changes were revealed at the time, and nothing was said of the fashion show, but the company did release a statement saying it was examining "marketing, brand positioning, internal talent, real estate portfolio, and cost structure. " It said the brand was focused on its "merchandise assortment" and delivering "products and experiences that resonate with women around the globe. " What the future holds for Victoria's Secret, and whether the company accomplishes that mission, remains to be seen.
Shanina Shaik, a model and frequent participant in the Victoria's Secret Fashion Show, told The Daily Telegraph on Tuesday, July 30, that the show was canceled, People reported. "Unfortunately, the Victoria’s Secret Show won’t be happening this year,” she alleged. "They’re trying to work on branding and new ways to do the show,” she explained.
On November 21, WWD reported the company execs had decided not to go forward with the show, stating “it’s important to evolve the marketing of Victoria’s Secret. “We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing,” Stuart B.
After years of controversy, including transphobic comments made by Victoria's Secret CMO Ed Razek and accusations of cultural appropriation, the brand has reportedly decided to cancel this year's fashion show.
"They’re trying to work on branding and new ways to do the show.” https://t.co/91ZthFiiT9— Allure (@Allure_magazine) November 21, 2019