9 Indie Skincare Brands You Should Know — and They’re All Stocked at Sephora

Curated via Twitter from POPSUGAR Beauty’s twitter account….

Independent beauty brands typically lack a huge marketing budget and rely almost entirely on word of mouth to start, and getting the word into the mouths of Sephora shoppers can be life-changing for a business. (Plus, it makes shopping so much easier, both in terms of convenience and your state of mind.

Before you know it, the products may no longer be your little secret, but access to indie brands from Farmacy to Farsáli becomes quicker than ever, especially now that they’re available with the rest of your favorites for one-stop shopping.

As satisfying as it is to be in on a secret skincare brand, either through a beauty-savvy friend or by spending hours combing through Instagram (we won’t tell), what happens when you see something that looks amazing . . . but you’re not sure exactly who’s behind it all and if the products are really safe?

Whether they were inspired by someone’s childhood or the products were created for a need that arose later in life, these brands started out as a dream and turned into something that’s now sold globally.

Link to original article….

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