It's positioned as a genderless scent (as all fragrances should be, thank you) and not only does it nail its objective, but it employs notes that are typically thought of as "masculine" or "feminine" and makes them work together for something bigger — something that defies what you know about gendered fragrances altogether. "I don't think in terms of genders," Cher says. "I didn't specifically want to create a 'genderless' fragrance.
It feels very cologne-your-dad-was-wearing-when-he-met-your-mom. "I wanted a heavy scent," Cher explains. "Not that I wanted people to run out of the elevator, but I wanted to be sure it lasted beyond the first spray.
The icon gave us all the details about Cher Eau de Couture. https://t.co/pdb80IXl8H— Allure (@Allure_magazine) November 28, 2019
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