All the Best New Makeup Launching in December

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That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world ⁠— no matter how colorful or minimalist our go-to looks may be.

You've likely already tried and fallen for Wet N Wild's matte finish Photo Focus Foundation, so you'll be delighted to hear that the brand has just revamped the formula with a new dewy version — just in time to avoid harsh winter dullness.

Charlotte Tilbury is kicking off December with a new shade of the brand's beloved Matte Revolution Lipstick: a rich burgundy named Scarlet Spell with high color payoff and a buttery smooth application.

Just as we do with hair and skin care, we'll list the new makeup dropping in December that we recommend adding to your cart.

Benefit's dual-ended Brow Styler with a pencil and powder isn't technically a new product — but it does come in four new, hard-to-find shades: Neutral Blonde, Warm Auburn, Warm Medium Brown, and Cool Grey.

With new makeup dropping at dizzying daily rates, we've decided to make sorting through the selection of the latest liners, lipsticks, and the like easier for you.

Although we're partial to our particular faves, our heart rates spike with every exciting makeup release.

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Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month.

You can pick it up in stores like Walmart, Walgreens, and CVS this month, or you can wait until it drops online in January. © 2019 Condé Nast. All rights reserved.

This multi-use stick from the collection provides a pinch of color to cheeks, eyes, and lips — just be sure to lay down a base of SPF 30, too, to protect the rest of your face.

Everything in Physicians Formula's new makeup line protects against UV rays, blue light, and environmental pollutants.

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