The idea for the F-Balm — full name: F-Balm Electrolyte Waterfacial — came about as a sort of sister, albeit oppositely intended, mask to the brand's fan-favorite T. L. C. Sukari Babyfacial. "We definitely had room in our line for a mask that focused on hydration, moisture, and repair, and customers were beginning to ask for one," explains Drunk Elephant founder Tiffany Masterson, who says it took her and team 12 different versions to nail the final formula. "I wanted to develop a hardworking, intensive repair treatment for when skin is extra-parched, stressed, or just needs a little extra love.
Both of these acids are essential to the body for various reasons, "But the body cannot create them and relies on us to provide them via food or topically," explains cosmetic chemist Ni’Kita Wilson, who is not affiliated with the Drunk Elephant. "In skin care, vitamin F is used for a nourishing and repairing effect to improve the condition of the skin.
Board-certified dermatologist Dhaval Bhanusali, also unaffiliated with the brand, agrees with Wilson, explaining that both acids "help maintain the integrity of your superficial skin layers" by "maintaining healthy, plump skin. " And that is exactly what F-Balm promises, courtesy of tiny beads of vitamin F that are said to explode during application to quench parched skin.
That last ingredient, sodium PCA, is another one you may not have heard of that boasts some serious benefits. "[It] functions to hold and maintain hydration levels in the skin," Bhanusali says. "The combination of the ceramides with the vitamin F really reinforces the lipid barrier of the skin to help hold onto moisture and improve the overall appearance of the skin," Wilson explains.
The brand's first 2020 launch is one of its most-hydrating products yet. https://t.co/2kWnT64uGH— Allure (@Allure_magazine) December 2, 2019
Related videos from YouTube