In a new collaboration, Kurkdjian has teamed up with the storied Roman luxury house and its creative director, Silvia Venturini Fendi, to infuse the label's famed Baguette (arguably the first true It Bag) with a new scent, FendiFrenesia.
Lagerfeld designed the house’s FF logo, which stands for “fun fur,” in 1965. “Every time I create a scent, I give it a name first,” said Kurkdjian. “I wanted a name with the double F—it’s my little tribute to him.
Fendi and this project, too. “Scent is very personal as so often it relates back to past experience,” she told W. “The leathery and musky notes of FendiFrenesia remind me of Selleria leather, which is at the core of the Fendi DNA.
For me, this Roman leather represents my heritage and recalls the nobility and grandeur of Rome,” she explained. “The most luxurious scent is one that brings you a moment of joy, one that triggers the memory of a special moment or feeling that is unique to you.https://twitter.com/wmag/status/1201891221792346112