For Laura Geller’s 2019 holiday campaign, the brand featured seven trans and cisgender women from Skid Row who embody the "Makeup Means Something" message.
In addition to highlighting the beauty of these women, the "Makeup Means Something" campaign is meant to shine a light on the 60,000 people in LA experiencing homelessness.
Laura Geller Beauty pledges to continue donating to Beauty 2 The Streetz through 2020 and is selling a limited-edition t-shirt with 100 percent of the profits going back to the nonprofit.
The LA-based nonprofit — led by founder Shirley Raines — serves the city’s homeless population by offering necessities like hot meals and showers, paired with beauty treatments.
Watch the video above to get a closer look at the campaign, then keep reading to see the seven women featured. 50 Disney Gift Ideas So Cheap, Your Wallet Will Live Happily Ever After — All Under $25! Cheer or Fear?
The holidays are a season of giving, and this year, Laura Geller Beauty decided to give back by joining forces with Beauty 2 The Streetz.
Laura Geller teamed up with Beauty 2 The Streetz for this campaign. https://t.co/trP6Idrgac— POPSUGAR Beauty (@POPSUGARBeauty) December 3, 2019