Art Basel Now: Speaking with the Fair's Global Art Director, Marc Spiegler

Curated via Twitter from W Magazine’s twitter account….

We’re reflective of that; it’s important to us, our galleries, and our artists that the work is being seen by the broadest group of people possible, whether that’s on their phone in some far away place, at the show, or through many of our public art fairs.

Just as artists experiment with new mediums, tackle new sociopolitical topics, and explore new outlets of self-expression, Art Basel is constantly looking inward, questioning how, as galleries struggle financially and as social media continues to dominate, to connect people to art.

Galleries go to a show in the hopes of meeting new patrons for their artists, because most galleries have a core group of collectors—usually about a dozen people—so if you add one, two, or three more supporters of your program, it really helps.

Link to original article….

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