Dior Men in Miami: Hype, Haute Surf and Hothouse Florals

Curated via Twitter from W Magazine’s twitter account….

Stussy reimagined his signature naif handwriting across many of the clothes, most memorably with a knitted tee that read “I WANT TO SHOCK THE WORLD WITH DIOR. ” A pen-stroke “Dior” appeared on bucket hats, designed by Stephen Jones, socks and tote bags.

It makes sense to show during Art Basel, when a great many of the art and fashion world's starriest names are in town, but to have reached that soaring synergy for which he is so known, Jones may have benefitted by scaling back a bit on the big splashes while, instead, honing in on a more nuanced local focus.

Two notable collaborations were revealed: one with surf style pioneer Shawn Stussy, brought out of retirement (and rendered independently of the Stüssy company), and another with Nike’s Air Jordan sneaker (the swoosh now filled in with Dior’s monogram).

Kim Jones’s Dior Men alighted, super-saturated, in Miami’s Allapattah neighborhood last night. (“Allapattah,” to note, is the Indigenous American Seminole tribe’s word for “alligator.

These traits were evident last night, but one was left wanting for a bit more of a Miamian presence, given Jones’s location of choice. (Stussy is a California brand, and Nike is based in Oregon.

Many in Miami think Allapattah is—for better or worse—destined to become the next version of Wynwood, a zone just to the east which was once a warehouse-filled grid but is now far glossier, with expensive haircuts, expensive meals, and expensive craft beers aplenty.

Jones’s guys arrived as a ribbon of cyber-surfer aesthetes, styled full tilt, hitting some future city-beach (when the ocean is a little higher, the city a little smaller).

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