74-year-old French fashion brand Celine has picked 18-year-old Noen Eubanks, a star on the three-year-old social video platform TikTok, as it's newest face.
Celine posted the latest campaign on its Instagram earlier today, identifying Eubanks as a "teen idol" rather than a "TikTok" star (though, we suppose TikTok stars are technically today's teen idols).
Despite a bad boy image (that is, thanks to his two-toned fluorescent hair and general penchant for neon, not that far from Billie Eilish's "bad guy" image), Eubank's videos on the platform are mostly silly fun.
The brand's creative, artistic and image director Hedi Slimane photographed Eubanks, pictured in a leather jacket and stripped crop top. Eubanks has amassed 7. 5 million followers on TikTok.
Eubanks' quick trajectory from a kid living in the Atlanta suburbs to one of fashion's buzziest brand faces might perplex anyone over 25, but rendered in Slimane's black-and-white portraits, it's easier to understand.
By may of this year, Eubanks signed a deal with the "youth entertainment company," Kyra.
TikTok teens are officially entering the fashion industry. https://t.co/VxVdl4K7qF— W Magazine (@wmag) January 2, 2020