A couple of hours after the collab was announced on Weibo, GOT7 fans, or IGOT7, noticed both Lip Tiara hues sold out on Chinese e-retailer Tmall, which is the flagship store for Mentholatum.
Tmall listed the quantities available of each every time it restocked the lipstick shades, so some mathematical IGOT7s on Twitter kept track of the numbers.
The nourishing lipstick comes in a dozen shades, but the K-pop star is only endorsing two of them: V02 (a velvety cherry red) and G05 (a glossy berry red).
A Chinese e-retailer can't keep Mentholatum's Lip Tiara in stock, thanks to the K-pop star.
One of the shades is calling my name. https://t.co/HZMXBbncCx— Allure (@Allure_magazine) January 2, 2020