It's not a drill, folks: As of January 1, 2020, Belif is expanding to Ulta stores nationwide, as well as on ulta. com, with some of its most popular products — 25 to be exact.
Prior to this expansion, Sephora was the only major retailer where Belif was sold, so this is good news for folks who have easier access to an Ulta or prefer to shop there for their loyalty program.
But if there's one brand we always come back to, it's Belif — aka the brand behind The True Cream Aqua Bomb, which has been beloved by editors and dermatologists alike since its inception.
To celebrate the launch, Belif brought back one of its fan-favorite skin-care kits: the Aqua Surf's Up Set, which features three best-selling products for $38.
It announced the exciting news on Instagram in a post with the caption: "Jumpstart your 2020 glow by picking up this beloved set NOW in stores at @ultabeauty and online at ultabeauty. com ✨#belifxUlta.
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All of its best-sellers just got that much easier to shop. https://t.co/CHuF1mGzhz— Allure (@Allure_magazine) January 2, 2020