The Best New K-Beauty Products Launching in January

Curated via Twitter from Allure’s twitter account….

We're regularly seeing a limitless array of formulations and presentations, including cute-as-can-be, cartoonishly packaged products, elegant items with incredibly effective ingredients, makeup we wish had come west so much sooner, and, of course, sheet masks that address every imaginable skin-car concern.

It's packaged in a gorgeous red bottle with a red tassle to celebrate the lunar new year (starting January 25), and inside is the same beloved formula containing the proprietary complex of five Korean herbs that hydrates and firms after cleansing.

It just launched the Eternal Shine Illuminating Palette, featuring four gorgeous highlighters: Luna Illusion (with a pink beam effect), Champagne Symphony (with a shimmering beige finish), Beyond Glow (with a peachy beam finish), and Endless Horizon (a rose-gold glow).

In just a few years we've gone from having a limited number of Korean beauty brands available in the U. S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea.

Whether you set your sights on just one of them or add them all to your shopping list, you'll be among the first to know (and inevitably love) the highly covetable Korean products that everyone will be buzzing about for the rest of 2020.

Keywordskbeautyk-beautykoreankorean productskorean makeupkorean beautykorean skin carekorean beauty productssulwhasooserummoisturizeracnetea treedr. © 2020 Condé Nast. All rights reserved.

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