The brand calls it "the do-it-all mascara," and claims it lifts, curls, lengthens, and volumizes thanks to its "flat-to-fat" brush, which has traditional rounded, fluffy bristles on one side, and shorter, flat bristles on the other.
I appreciate that the Fenty team tried to make a brush that would solve the riddle of mascara, which is essentially: How can something that’s supposed to thicken and darken your lashes also separate them?
But I'm sad to report it didn't exactly work for me—the fluffy part of the brush that’s supposed to deposit product wasn’t fluffy enough to boost my lashes, and the thin part of the brush that’s supposed to separate lashes wasn’t thin enough to comb clumps through.
Full Frontal has more of a whipped, fluffy texture, which usually doesn't grab onto my stubby lashes, but this time it got all my lashes and gave them a pretty fanned-out effect (crucial when you're working with limited lashes in the first place).
It's definitely a brush that takes a second to figure out—I had to keep staring at it to make sure I was using the right side—but once you've got the motions down, you'll watch your lashes double in length before your eyes. I'm a stan.
While that's quite the instruction manual for a mascara, if it delivers full, fluttery lashes, we're willing to make it work.
People have been asking for Rih's take on lashes since her brand first launched in 2017, so unsurprisingly, the comments section was full of nearly 3,000 variations of "YAAS," "finally!! " and heart-eye emoji.
One of my all-time favorite mascara tricks is starting with a thick, fat mascara brush (like Too Faced's Better Than Sex), then going back over it with a smaller, more spindly brush (like It Cosmetics' Tightline) to grab and define every single lash.
Fenty Beauty Full Frontal Mascara, $24, launches January 16 at sephora.
I love the final result, but I did find the brush a little clunky (I used only the fat side to apply; the flat one didn't do much for me), and I got a lot of mascara on my lid.
Last week Fenty announced its first-ever mascara, Full Frontal, was on the way.
It definitely lengthened my shortish, underwhelming eyelashes, but I wasn't as blown away as I've been with other Fenty products, like the Pro Filt'r Soft Matte Longwear Foundation (I'm shade 310, for any fellow medium-tan peeps who are interested), which has become a mainstay in my everyday routine. It's not bad.
The brand recommends using the fluffy side to load and lift lashes, and then going back over with the flat side to define and curl your lashes.
As with any piece of music, fashion, or makeup by my personal savior Robyn Rihanna Fenty, this mascara felt meticulously designed and high quality when I held it in my hand.
We tried Fenty Beauty's new mascara, and these are our honest thoughts. Has Rihanna done it again? https://t.co/5XPvSu2KjD— Glamour (@glamourmag) January 13, 2020