Here Comes the Bride—and the Botox

Curated via Twitter from Glamour’s twitter account….

Jaime Maser got both Botox and filler for her undereyes and cheeks two months ahead of her wedding. “I did Restylane to help fill in some sinking by my undereyes and elevate my cheeks,” says Jaime Maser, a publicist in New York City who also got Botox. “As my derm at the time said: A fuller face is a youthful face. ” At 34 years old, this was her first time getting cosmetic injectables.

But forget a nice, relaxing facial—these days more brides-to-be are springing for cosmetic injectables to smooth crinkles and plump lips before their wedding day. "We have definitely seen an uptick in consultations with brides-to-be who want to get a skin-care game plan even a year before the big day,” says Kristel Polder, M. D. , a board-certified dermatologist at Dallas Center for Dermatology and Aesthetics in Dallas. "Brides want to look good for all aspects surrounding a wedding—portraits, bachelorette party, wedding, and honeymoon.

Cosmetic injectables are a natural fit for this. "Fillers have a longevity that allows you to maintain these results through the process," Polder says. “Particularly with millennials, we've been asked for smaller dosing to test out fillers in their lips, cheeks, and under their eyes. " Meanwhile, neuromodulators (or "wrinkle reducers" as they're more commonly called), such as Botox and Dysport, have become popular among brides for specific areas of the face.

That way, you won’t have to worry about last-minute trips to the derm or aesthetics bar, for which any side effects can be a much bigger concern. “We have treated a variety of prewedding issues, from a lump of filler which needed to be dissolved to a ‘spooked’ eyebrow, making the bride look quizzical,“ says Polder. "Typically, most treatments would not be performed on the day of or the days leading up to the wedding. " It's not uncommon for filler to cause bruising and swelling, while the effects of Botox can take up to a week to set in.

Elise Walden, 41, a corporate account manager in Atherton, California, who shared her experience on RealSelf, received lip filler injections about six weeks before her wedding. “I do minimal amounts just to add a little bit of volume,” she says. “It makes wearing lipstick so much more fun. ” She also got Botox around her eyes, with her doctor adding incremental amounts slowly to ensure her face still had movement and looked natural for her wedding day.

Cerrato loved the results and returned for more Botox a month before her wedding, since its effects can last anywhere from three to four months (or more) depending on how your body metabolizes it. “I really loved the results,” she says. “It looked very subtle and natural.

It was worth the, well, work, she says. “I was so happy that it all looked the way that it did,” says Walden. “I got tons of compliments on my skin and my face from so many guests, the makeup artists, and photographers. ” Another advantage for her was knowing that her skin would look good after the stress of planning a wedding. “Even when you’re insanely exhausted leading up to and during the wedding weekend, you’ll still look great and not tired,” she says.

Instead, contoured cheekbones, preternaturally smooth foreheads, and plump lips have taken over Instagram feeds and celebrity faces alike, underscoring the new role of cosmetic injectables as a way to sculpt and augment in addition to lift and firm—no matter your age. (Unsurprisingly, the look has been been dubbed "Instagram face. ") And they've been embraced accordingly.

But Cessie Cerrato, a New York public relations specialist in her thirties, factored the price of Botox into her wedding budget—because at an average cost of $397, depending on your provider and location, it can be expensive. “I did take it from my wedding budget,” she says. “But I knew Botox was something I eventually wanted to get and something I needed to factor into my overall beauty budget.

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