This High-Coverage Concealer Is So Good, One Sells Every 12 Seconds

Curated via Twitter from NewBeauty Magazine’s twitter account….

Check out this before & after with our iconic shape tape concealer! ???? This #vegan, super-blendable formula instantly helps brighten, smooth & give the skin a firmer, more lifted look. Shop now on tarte. com & @ultabeauty!

Joining the ranks of Clé de Peau’s must-have stick and NARS’ flexible pigment is Tarte’s covers-everything Shape Tape Concealer ($27)—a formula that the brand says is so popular, one sells every 12 seconds.

To commemorate the success of the camouflaging wonder, the brand has announced their second annual International Shape Tape Day, this Sunday, January 12, where the entire Shape Tape collection will be 30-percent off (that’s $8 off the classic bottle! ).

Better yet, the vegan formula is spiked with licorice root extract to hydrate and brighten the area over time—all while the exclusive "Tape technology" instantly smooths and creates a firmer appearance.

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