The brains behind West's latest campaign hair look is none other than her go-to guy, Chris Appleton, who shared one of the photos of Kim on his Instagram with the cheeky caption, "You all know blonde Kim k is my fav ????????♀️. " The hairstylist has been candid about how he loves creating strong, memorable looks for his clients, and this is a prime example of that.
Called the Mermade Hair Waver, it's a three-pronged curling iron that creates effortless-looking crimped waves, and according to the brand's Instagram feed, it's beloved by celebs like Sofia Richie.
In the promo photos for the collection, called Celestial Skies, Kim K. serves all the glamour in metallic clothes, mesmerizing makeup to match, and platinum-blonde mermaid hair to boot.
The KKW Beauty founder looks like a whole new person. https://t.co/Bu56hx1vBP— Allure (@Allure_magazine) January 16, 2020