Kozue Akimoto wears a Marine Serre face mask outside of the fall 2020 Marine Serre show during Paris Fashion Week, February 2020.
The post’s lack of caption felt discomfiting—like it was just another instance of a model sharing a photo of themselves doing something ordinary, but looking extraordinary. “Coming thru with the anti coronavirus mask and still lookin good,” one user commented. (Hadid has since echoed Philip Lim and Prabal Gurung’s condemnations of the racism that’s been spreading along with the virus, as has her sister Gigi Hadid.
But this season, the houndstooth and lace versions she showcased during Paris Fashion Week on Tuesday came across differently, as did those worn by her fans who posed for street style photographers outside of the show.
Perhaps it’s best summed up by a selfie that Bella Hadid shared with her 28. 8 million followers while en route from Milan to Paris, wearing a slightly sophisticated face mask on an airplane.
On the penultimate day of shows, Giorgio Armani made a last-minute, 3 a. m. announcement that he had canceled his show, which was set for later that day. (He ultimately opted for a livestream. ) That night, the National Chamber of Italian Fashion and Michael Kors both canceled their own events, with the latter citing a government ordinance.
Outside the Dior show on Tuesday, one person wore a face mask that was torn, seemingly as a street style (or perhaps political) statement.
The following day, on Wednesday, staffers wearing suits, latex gloves, and face masks were stationed at the entrance of the Dries Van Noten show, offering free face masks to attendees.
Unlike some, she also seems to have done her research; the effectiveness of face masks, which have been flying off the shelves, is scientifically up for debate. “Paranoid? Prudent? Panicked? Placid? Pandemic? Propaganda?
The effectiveness of face masks is up for debate, but that hasn't stopped them from trending. https://t.co/LVcEcx3r8w— W Magazine (@wmag) February 26, 2020