Firstly, I have done a ton of research myself, and wasn’t impressed with the level of performance that other “natural” products were offering. I thought there was a lot of potential to connect with those parents who want to do something good for their children but who are also used to a certain level of service or style. And what excited me most was the more well-rounded and comprehensive approach to children’s health. Not just as a personal care brand, but with lifelong tools such as probiotics and herbal elixirs that addressed preventative health in a more friendly and fun approach, something that everyone could understand.
Given my fashion and design background and Rachel [Finger, the line’s cocreator]’s product background, the bath and body line was the natural start to the conversation. We saw a lot of opportunities where we could create something better by adding the functional herbal element that our cofounder and herbalist, Orion, had introduced to us. So applying these ancient herbal traditions to the bath and body line was the start, and then building out the categories to the supplements and probiotics were another way we felt like we could help make a measurable difference in children’s and parents’ lives.