18 Beauty Brands Throwing Support Behind the Coronavirus Relief Efforts

Curated via Twitter from Allure’s twitter account….

Lady Gaga's coveted beauty brand Haus Laboratories may be less than a year old, but it has already pledged to donate 20 percent of last week's profits to Los Angeles and New York food banks, resources that have become more crucial than ever with the recent school and workplace closures.

Eco-friendly skin-care brand Volto Urbano has teamed up with three charities — No Kid Hungry, Meals on Wheels, and God’s Love We Deliver — and will be donating 50 percent of all proceeds to help feed the sick, the elderly, and of course, children, during this especially tough time.

Or that it's currently matching donations to the organization via a webpage created specifically for that purpose. "We are a small indie beauty brand, but we want to do everything we can to make sure we can support those in need," wrote a Farmacy spokesperson in a statement. "We encourage our community to do the same, even if it’s just generating awareness for the work Feeding America is doing.

During this tough time, disadvantaged folks need extra support to get by, hence why the team at Sara Happ decided to donate 100 percent of its profits from March 23 to the Los Angeles Unified School District in order to help provide meals for the children who rely on them.

We're just about out of our last tub of Farmacy's Green Clean Makeup Meltaway Cleansing Balm (a 2017 Best of Beauty Award-winner), so we couldn't be more pleased to hear that the brand is committing to donating 10,000 meals per day for the next 30 days to Feeding America.

With that in mind, skin-care brand Mila Moursi has pledged to donate 20 percent of proceeds from now until April to Meals on Wheels, which provides in-home meals to otherwise-isolated seniors.

The shaving and grooming brand is giving new meaning to its hashtag #ShaveForGood, donating 100 percent of profits made between today and March 31 to the CDC Foundation.

The fan-favorite K-beauty brand started by donating 10 percent of all its proceeds to help hospitals in Milan, which is the hometown of its founder, Enrico Frezza.

Plus, the brand will encourage online shopping by discounting its entire range of beauty products by 15 percent.

The brand has announced it will donate $100,000 to the fight against COVID-19, with funds being directed specifically to food banks serving those who have lost access to regular meals as a result of the pandemic.

True Botanicals recently showed some local love when it donated 10 percent of its profits to a food bank in San Francisco, which is where the brand was originally founded.

Trilogia, a new wellness brand in the cannabis space, just launched a campaign called Masks for Good to help provide KN95 masks to hospitals in Seattle and the surrounding area.

Loli Beauty is still selling its Grape Hand Tonic, a soap-free hand cleanser brimming with 60 percent alcohol, but because stock is limited, founder Tina Hedges wants to make sure customers know how to make their own at home, as well.

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