The beauty brand is using its factories to produce hand sanitizer and hydroalcoholic gel to distribute throughout Europe. "In this exceptional crisis situation it is our responsibility to contribute in every possible way to the collective effort,” Jean-Paul Agon, L’Oréal chairman and chief executive officer, said in a statement to WWD. “Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic. " The Foundation L’Oréal is also donating 1 million euros to the associations working to help those most disadvantaged during the crisis.
The beauty and fashion giant, which owns brands like Dior and Givenchy, was one of the first major companies to announce it was switching gears in its production lines to start making hydroalcoholic gel. "Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement. “LVMH will continue to honor this commitment for as long as necessary, in connection with the French health authorities.
The company announced on March 24 that it will reopen a manufacturing company in Melville, N. Y. to produce hand sanitizer for healthcare personnel. "The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff," a spokesperson for the company told WWD. "We are grateful to our employees who have worked tirelessly to make this possible.
This is the right move. 👏 https://t.co/CVV0TKAhPc— Glamour (@glamourmag) March 25, 2020