74-year-old French fashion brand Celine has picked 18-year-old Noen Eubanks, a star on the three-year-old social video platform TikTok, as it’s newest face.
CELINE PORTRAIT PORTRAIT OF A TEEN IDOL: NOEN EUBANKS ⠀⠀⠀⠀⠀ PHOTOGRAPHED BY @HEDISLIMANE IN LONDON CELINE CLASSIC WESTERN TEDDY AND CELINE CROPPED STRIPPED T-SHIRT ⠀⠀⠀⠀⠀ AVAILABLE IN STORE AND CELINE.
The brand’s creative, artistic and image director Hedi Slimane photographed Eubanks, pictured in a leather jacket and stripped crop top. Eubanks has amassed 7. 5 million followers on TikTok.
Celine posted the latest campaign on its Instagram earlier today, identifying Eubanks as a "teen idol" rather than a "TikTok" star (though, we suppose TikTok stars are technically today’s teen idols).
Eubanks’ quick trajectory from a kid living in the Atlanta suburbs to one of fashion’s buzziest brand faces might perplex anyone over 25, but rendered in Slimane’s black-and-white portraits, it’s easier to understand.
TikTok teens are officially entering the fashion industry. https://t.co/mnrx82Xp6v— W Magazine (@wmag) March 26, 2020