On March 31, the company announced that in addition to the $1 million Kylie Jenner donated to health care professionals on the front lines, she and Kris Jenner have partnered with Coty—a beauty conglomerate that owns a major stake in Kylie Cosmetics—to manufacture hand sanitizers for hospitals in Southern California. “The hand sanitizers will be donated to the emergency and health care workers caring for patients on the front lines of the current COVID-19 public health crisis,” a representative said in a statement. “The custom hand sanitizer includes a special message for recipients: ‘Dedicated to first responders working to support our communities. ’ Both Jenners have shown support and been outspoken with guidance on social media since the start of the COVID-19 pandemic.
The beauty conglomerate (which is the manufacturer behind makeup and fragrance brands such as CoverGirl and Gucci perfumes) is the latest to dedicate its manufacturing services to the production of hydroalcoholic gel for medical and emergency services personnel. “As a responsible beauty company, we make our resources and facilities available to help the communities we are operating in during these exceptionally challenging times,” CEO Pierre Laubies said in a statement. “We are proud to support the brave professionals fighting on the front lines against COVID-19 by providing hand sanitizer where it is needed. ” The first batches should start being produced by April.
The nail polish and nail-care brand announced its Los Angeles factory will make 75% -alcohol hand sanitizer. “As a family-owned brand, we’re very lucky that we have our manufacturing plant right here in Los Angeles, so we can reconfigure to produce large quantities of hand sanitizers at this time of need,” founder and CEO Jeff Pink said in a statement. “For 45 years, our company has always created products based on our community’s needs, and right now, hand sanitizers are vital to helping reduce the spread of this devastating pandemic and to help keep everyone safe.
The beauty brand is using its factories to produce hand sanitizer and hydroalcoholic gel to distribute throughout Europe. “In this exceptional crisis situation it is our responsibility to contribute in every possible way to the collective effort,” Jean-Paul Agon, L’Oréal chairman and chief executive officer, said in a statement to WWD. “Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic. ” The Foundation L’Oréal is also donating 1 million euros to the associations working to help those most disadvantaged during the crisis.
The company announced on March 24 that it will reopen a manufacturing company in Melville, New York, to produce hand sanitizer for health care personnel. “The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff,” a spokesperson for the company told WWD. “We are grateful to our employees who have worked tirelessly to make this possible.
The hand sanitizer will be donated to those on the front lines, and the brand turned to social media on Friday to ask its followers to nominate those in need. “As a business, we have been deeply moved by the devastating impact the ongoing situation is having on the world,” the brand's founder, Marc Elrick, said in a statement. “I want to ensure that we are doing all we can to help the front line–it’s more important than ever that we work together to overcome during what is set to be an extremely difficult time.
The beauty brand is donating personal care boxes to Feed the Children, which will go to families in need. “As a response to the spread of COVID-19, this month, Avon is sending $2 million worth of essential personal care and hygiene products like soap, body wash, and skin care, to Feed the Children to ensure that we’re doing our part to support the community during this unprecedented time,” a representative for the brand said in an email. “Feed the Children works closely with community partners who serve the most vulnerable of populations.
The beauty and fashion giant, which owns brands like Dior and Givenchy, was one of the first major companies to announce it was switching gears in its production lines to start making hydroalcoholic gel. “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement. “LVMH will continue to honor this commitment for as long as necessary, in connection with the French health authorities.
From Kylie Cosmetics to L'Oreal, here's how beauty brands are giving back during the Coronavirus pandemic. https://t.co/cEIDoQBVfX— Glamour (@glamourmag) April 1, 2020