What Will Bikini Season Be Like This Year? A Swimsuit Designer Weighs In

Curated via Twitter from POPSUGAR Beauty’s twitter account….

When I talked to swimwear brand OOKIOH’s founder Vivek Agarwal about how the coronavirus pandemic is affecting his business, he made one thing predominantly clear: the industry message is not to shop right now, but to support.

OOKIOH is known for regenerating ocean waste to make its quality swimwear which is why it’s my absolute favorite swim brand, and also why I am not at all surprised that the label is leading the charge in optimism during an economic crisis.

While people are still consistently searching for swimwear right now — perhaps as a method of escapism or to actively prepare for summer days ahead — shopping for a beach look is not exactly top of mind and may feel like an unnecessary purchase, especially when travel is restricted and so many vacations have been canceled.

While Agarwal’s responses are only specific to OOKIOH, they likely represent the scope of fashion swim labels around the world.

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