Indeed, there’s something to be said about the joy a beautifully made dress or accessory can bring, which is what led Zubarieva and Varetsa to launch their feather-trimmed pajamas in the first place. "We came up with this idea because we wanted to create a uniform for happiness, for dancing with the glass of Champagne during the most cheerful, life-affirming moments in life. " If fashion is about dressing for the way you want to feel—and not how many likes you want on your next post—then social isolation is the best time to play around and experiment with personal style.
The attention to detail and craftsmanship that goes into creating these pieces offers a welcome respite during especially trying times. "I’d imagine that our feather pieces, which are definitely more playful, instill joy in the woman that wears them,” say the Khemlani sisters. “Our feathers are an intentional and additional bold accent to our pieces—they serve a constant reminder to the woman who wears them to be as bold, despite what the news may say or what society may suggest.
A similar sensibility is echoed by Sleeper founders Kate Zubarieva and Asya Varetsa: "Feathers today are not necessarily meant to be worn as an evening look," they tell Glamour. “For instance, you can pair feathered pajamas with a white T-shirt, slip into mules, throw over a coat—and you are ready to go out with your dog or head to a café for your morning cup of coffee.
And then, of course, there's Sleeper—the label that's turned our love for comfortable loungewear and anything with an elastic waist into cocktail-hour attire. "It’s such a feel-good thing to wear,” founder and creative director of Cult Gaia, Jasmin Hekmat, tells us. “It’s so ethereal; [it] moves as you walk and is just a showstopping piece.
The Attico made the voluminous feather mini a fashion-girl staple; Cult Gaia (the brand behind the now iconic Ark bag), is reimagining the tail feathers of yesteryear on Popsicle-hued halter dresses and beaded wristlets.
Isolation has had a surprising impact on my personal style. https://t.co/LXtlvNm5ar— Glamour (@glamourmag) April 2, 2020