Faux tan was my uniform (no, seriously, it was a competing essential), and while the product takes up a much smaller portion of my schedule now, it’s still very much a part of my life (thankfully, I use a lot less of the stuff now), whether I’m social distancing or not.
Because while I won"t be attending holidays or special family occasions in person for a period of time, I can still embrace the pre-rituals of these events.
I take my sweet time, I use new products (which is also part of my job as beauty editor — win win), and I enjoy every second of it.
It reminds us of honeymoons, holidays, hot summer days, and long lasting memories of special occasions," says Marc Elrick, founder of Tan Luxe. And I agree.
And right now, anything that takes up a portion of my time in the evening is a positive in my opinion.
In my teens, I was a competitive Irish dancer, which meant spray tans and slapping on Fake Bake Flawless Darker Liquid was a regular part of my routine.
I use new products (which is also part of my job as beauty editor — win win), I pay attention to every little detail, and I enjoy every second of it.
Whatever the reason, people want to continue their tanning rituals despite not attending after-work events, boozy brunches at the weekend, or going on dates.
It reminds us of honeymoons, holidays, hot summer days, and long-lasting memories of special occasions". Why do I do it?
I may not be able to control the fact that I can’t commute to work, see friends and family, or even sit at a park bench, but I can control my beauty routine.
The last reason is because well, tanning takes up time.
If, before all this, you regularly spent a portion of your day styling your hair, following a skincare routine, or applying a layer of self-tanner, continuing to do so might just bring a sense of normalcy to this new normal.
I’ve been outside four times in the past week, and, in that time, I haven’t spoken to anyone else face-to-face, in the flesh, but my partner.
Here I am, declaring that: I, Tori Crowther, am still dedicating one evening a week to exfoliating away old tan, re-applying a fresh layer, and begging my boyfriend to tan my back.
You'll know you're a golden goddess underneath that sweatshirt — and that's what really matters. https://t.co/j79c3rUdoe— POPSUGAR Beauty (@POPSUGARBeauty) April 3, 2020