Why aren’t we talking about the fact that we’re in a world crisis or what can we do to help other people? " says Sturino. "I’ve seen so many things like, ‘Don’t let your new sedentary lifestyle get you down! ' All of the sudden the term ‘beach body’ is everywhere again. "I think it's a control issue," says Michaela, 28, who works in social media and recently began muting people for complaining about their weight. "I'm empathetic to the fact that people might be personally concerned about putting on a few pounds during this time, given that everyone's routine is out of sorts at the moment—those thoughts have definitely crept into my mind at times too.
The toxic focus on weight has been particularly triggering for those who have eating disorders or who are in recovery, especially because the isolation caused by sheltering in place makes treatment harder. "I've seen tons of memes about 'gaining the COVID-19. ' I've even been targeted with weight loss ads specifically geared to the fact that I'll have 'stubborn fat' post isolation," says Ruthie Friedlander, cofounder of The Chain, a non-profit network for women in fashion and media who are coping with eating disorders. "I wish I could say this is simply more of the same noise that I'm used to dealing with.
An alarming amount of people, it appears, are publicly broadcasting their fear that this time indoors will cause them to gain weight. "I'm seeing so many memes that show before COVID-19 body and after COVID-19 body, or jokes comparing 'COVID-15' to the Freshman 15," says Elizabeth Denton, an L. A. -based writer. "At first I chuckled, but then I thought about what that means.
Seriously, the "COVID-15" memes need to stop. https://t.co/yHDjJYWrg0— Glamour (@glamourmag) April 6, 2020