The company, which is responsible for hair-care brands Paul Mitchell, Tea Tree, and Mitch, among others, states the package is valued at $4 million and will supply salons with free hair color, backbar (the products used at washing stations), "digital support," and education opportunities. "The Stimulus is designed to provide must-have professional products and tools that will help salons get back up and running, allowing them to pocket added service revenue through color, blonding and professional treatments," JPMS vice chairman Michaeline DeJoria tells Allure. "The program also provides no-cost replenishment for take-home products to use for retailing back to their guests.
According to the company, the Paul Mitchell Pro social channels will broadcast educational classes for hairstylists and salon owners, hosted by professionals within the company such as business coaches, artistic directors, and national hairstyling and coloring educators. "Our digital education strategy is designed to help salon professionals deal with the immediacy of their businesses being put in jeopardy from closure while helping them to prepare for reopening to the public," DeJoria explains. "Our experts are helping to guide them to resources and assistance around employment, loan and tax credit opportunities, and overarching human resource needs while also addressing all of the new concerns surrounding social distancing, sanitation, and [appointment] rescheduling.
According to DeJoria, that portion of the stimulus package will take effect as soon as salons are safe to start re-opening across the country. "The program is going to start rather quickly as we gear up for salons to re-open; we want to make sure that all salons across every state are back open before going wide with the offer," she says. "Our mission is to first start to roll out the Jumpstart Stimulus Package with our Paull Mitchell salons and then when all salons are open in every state, they will be able to learn more and participate in the offer through their local distributors.
The donation will aid a lot of salon businesses who unfortunately closed down due to COVID-19. https://t.co/7CRfVl91JP— Allure (@Allure_magazine) April 6, 2020