On Thursday, June 11, as promised in the initial Instagram announcement, Glossier shared more details about its Grant Initiative for Black-Owned Beauty Businesses on the brand's blog and officially opened its call for submissions. "At Glossier, we want to change how the world sees beauty — and changing how the world sees beauty starts with changing the beauty industry itself," Glossier founder and CEO Emily Weiss writes in the announcement. "When Glossier launched in 2014, we were fortunate to be one of the rare female-founded businesses to successfully raise venture capital; that year, only 3. 1 percent of venture dollars raised by US-based companies went to women.
In addition to the money, the selected businesses will have the opportunity to connect with Glossier experts in areas like content strategy and packaging, and they'll get a boost of exposure through Glossier's channels. "We're focusing on companies that sell physical beauty products: cosmetics, skin care; products or tools for face, body and hair," the announcement reads. "We recognize that this is only one facet of the beauty world, but we believe it's where we can have the most impact, especially when it comes to sharing what we've learned.