Under that plan, Inditex CEO Pablo Isla confirmed the company will "increase the online customer service teams and the dedicated packaging both from the specific online stockrooms and from the stores," as well as offer customers "uninterrupted service no matter where they find themselves, on any device and at any time of the day.
Isla added that the company plans to invest $1 billion into its online shopping platforms over the next three years and another $1. 7 billion on upgrading stores to be better equipped by "deploying advanced technology solutions.
It's not yet known exactly which Zara locations will be affected, but the closings will be "stores at the end of their useful life" and "whose sales can be recovered in nearby stores and online," the company said their statement.
On June 12, the fast-fashion retailer's parent company, Inditex, announced its plans to shut down between 1,000 and 1,200 brick-and-mortars over the next two years and divert resources into online sales strategies.
Zara will be closing over 1,000 stores and shifting focus to online shopping. https://t.co/lvkyoR5xID— Glamour (@glamourmag) June 13, 2020
Related videos from YouTube