Here's What It Really Means When a Fashion Retailer Takes the 15 Percent Pledge

Curated via Twitter from POPSUGAR Beauty’s twitter account….

She also enlisted artist Mona Chalabi to create the above graphic — which you might’ve seen floating around social media — that outlines how Black-owned businesses have seen major struggle since the start of the COVID-19 pandemic, far more than any other racial group, and encourages big businesses to look around them and see the ways in which they can help long-term and put money and resources back into Black communities consistently.

James, who is the creative director and founder of Brother Vellies, posted about the need for businesses to invest in the future of Black communities on her feed the day after having a discussion with a friend about how Black-owned businesses are struggling in the midst of the coronavirus crisis.

It is our responsibility as consumers to research all of the companies available to us and buy from Black-owned businesses to show our support — not just to that one brand but to the Black community as a whole.

Link to original article….

Leave a Comment

Your email address will not be published. Required fields are marked *