"As a makeup artist and consumer, I was disenchanted with the beauty industry, so I decided to create a beauty line because traditional beauty brands weren’t speaking my language, giving back to causes I care about, or evolving to meet my own makeup needs and social beliefs".
It’s a tale as old as time in the beauty industry: when you peel back the curtain behind the world’s largest and most influential makeup, skin, and hair brands, the majority of the time you’ll find traditional businessmen — likely middle-age, even more likely white — sitting in the c-suite.
Over a decade later, where male beauty enthusiasts began dominating social media and the idea of men in makeup was no longer reserved for drag culture and movie sets, Formula Z’s Dishinger saw an opportunity to keep the momentum going.
It goes without saying that their marketing reflects an industry they want to see, where men are in makeup and enjoying the beauty products they promote, fearlessly and unapologetically.
I believe that my generation is challenging traditional notions of race and gender, very sensitive to inclusivity, and redefining the beauty industry in our likeness.
"I believe that my generation is challenging traditional notions of race and gender, very sensitive to inclusivity, and redefining the beauty industry in our likeness".
"I was a sophomore in high school when I launched Formula Z three years ago, and at that time, there were few beauty boys or men in brand marketing campaigns," he said.
"This is not a trend. This is the future." https://t.co/RSrXYwQSCp— POPSUGAR Beauty (@POPSUGARBeauty) June 16, 2020