19 Asian American-Founded Brands We Love Supporting All Year Around

Curated via Twitter from Allure’s twitter account….

It's a subtle difference, but it makes all the difference for me. "Both Sarah and I had the experience of our grandmothers rubbing chilled watermelon rind on our skin to soothe heat rash and irritation growing up, and this memory inspires us to bring the Korean approach to beauty and our heritage to every product we lovingly create.

The formula is gentler than most acne products I used as a teen, so it doesn't irritate my skin or make it feel dry. "I'm so proud to be Asian American; my heritage and upbringing undoubtedly inspired my business and work ethic.

Before SOS, I was relying heavily on topical and oral steroids to manage the flare-ups, but SOS keeps my sensitive skin in check. "I'm grateful that my parents instilled some great Chinese values in me — strong work ethic, punctuality, and fiscal prudence, all which have benefited me in running my business — but were still open to me taking a less conventional path in life.

This holistic approach to skin-care and self-care is how we learned about caring for our skin from our own mothers and grandmothers, and we love that we're able to bring these elements to life for our community. "My personal hero product is the Watermelon Glow Sleeping Mask.

I hope every time someone uses their Huestick they know that they are part of a community that encourages them to feel connected to their identity and culture. "My parents immigrated to the U. S. from Taiwan right before I was born, and I spent my childhood growing up in New Jersey in a diverse community, so I honestly never thought too much about my Asian heritage as being different than the typical American experience.

Whether their journeys involve making good on their immigrant parents' sacrifices, bringing Asian beauty philosophies/approaches stateside, creating products for their community's skin tones and specific skin concerns, or simply taking the unconventional route of becoming an entrepreneur — they've persevered through it all, and have built amazing brands to show for it. 1.

It is so light and fresh, but it keeps my skin feeling and looking satiny smooth all day long. "In 1995, when I was only 12, my parents sent me abroad from Seoul, Korea, to a boarding school in Canaan, New Hampshire, and I've been away from my parents ever since.

There’s nothing better than seeing people use your products, fall in love with them, and share their experiences on social media. "Growing up in a South Asian household with immigrant parents, I was raised to believe that the only way you gain respect in America was through hard work.

The scientists at the Tatcha Institute in Japan had originally wanted us to launch it when we were first starting out, but it took seven years of their convincing (and a lot of behind-the-scenes formulating on their behalf) before we launched it. "My parents arrived in Minnesota in the 1970s as the first Chinese people in the small town of Austin outside of Mankato – I have a newspaper clipping to prove it!

The western beauty world has been forever changed by the explosion of Korean and Japanese beauty, but that's just the tip of the iceberg when it comes to influential Asians bringing their unique lens, experiences, and expertise to makeup, skin care, and beyond.

The texture just melts into your skin and it's great for cuts and scratches as well. "What drew me to transition from the fashion industry into the nail industry was the immigrant element and the high percentage of nail salon specialists with Asian ethnicities.

At the center of the collection is the Glass Skin Refining Serum, a star product that helped make the term "glass skin" more widely known [and made it easier] for anyone to achieve glass skin, [which is] skin that is so healthy and hydrated, that it appears poreless, luminous, and translucent.

Whenever my skin is irritated, inflamed, or sensitized, Great Barrier Relief is like a first aid kit that relieves and soothes my stressed skin. "Growing up in an Asian household it was expected that I become an accountant/doctor/ lawyer (typical! ).

I'm literally masking as we speak, and my lips feel like they're on cloud nine. "Our upbringing actually inspired the entire ethos of our business; our brand is called CTZN Cosmetics because my sisters and I felt like Citizens of the World, rather than just belonging to one culture or identity — which is due to being ethnically Pakistani females who were born in Los Angeles and raised in Dubai, U. A. E.

Korean's approach to skin care is, and has always been, based around pure hydration and respecting the skin barrier, so with KraveBeauty, I wanted to (re)introduce the world to uncomplicated, gentle skin-care products that truly respect the skin's natural functionality that works with it.

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