Kim Kardashian Just Sold a Percentage of KKW Beauty to Coty — Here's What That Means

Curated via Twitter from POPSUGAR Beauty’s twitter account….

Coty’s investment in KKW Beauty comes several months after the brand acquired 51 percent of Kylie Cosmetics for $600 million back in November.

Per a release, Coty will help the mogul expand her brand to include more skin-care, hair-care, personal-care, and nail-care products, though Kardashian and her team will still have creative control over the formulations and communication efforts.

On June 29, it was announced that the beauty conglomerate had purchased a 20 percent stake in Kardashian’s beauty brand, KKW Beauty, for $200 million.

This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands".

Link to original article….

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