For Tourmaline, who is a Black trans woman, hiring people with the lived experience being discussed in these sorts of projects goes beyond just offering them a seat at the table (which is desperately needed as Black trans people are four times more likely than the greater population to experience unemployment and poverty), it also makes for better art. “We bring all of who we are into that conversation, and we bring the beauty of who we are,” she says. “It's so clear and meaningful when that happens, when brands resource the people who are living these experiences, we can feel the power of that,” she says.
Whether it's laws that regulate what people can and cannot wear or whether it’s violence that happens when black trans people are expressing who we are, those barriers effect our freedom to express our beauty.
Dove is also donating funds and personal care products to each organization the activists represent. “I think it's so wonderful when people who are living these experiences have the platform and the resources to share about our lives,” says Tourmaline, the filmmaker and activist Dove tapped to create the film.
To me, it was really important to feature people who are powerful, whose beauty is an ongoing self actualizing process, who are leaders in local community or national community, and who are doing the work with vital organizations.
Beauty giant Dove has captured this moment in its new pride campaign titled “Nothing More Beautiful. ” The film spotlights six activists in the BIPOC LGBTQ+ community—Raquel Willis, Stoyan Francis, Stella Martin, Courtney McKinney, Bamby Salcedo, and Marvin “Mimi” Shelton—who have worked their entire lives pushing for change.
It's important to shine on people who are doing the work on a local level and have been doing it for a long time.
This year's marches, however, have been particularly focused on achieving justice for Black trans people, who are some of the most vulnerable in the community and have largely been left out of mainstream media coverage of police violence.
What can the beauty industry as a whole be doing better to support and serve people of color in the LGBTQ+ community?