Unsurprisingly, it goes without saying, Kardashian is excited for the potential growth of her brand. "Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand," she said in the same press release. "This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.
The press release states that Coty Inc. will be performing a "strategic transaction" to further develop KKW Beauty into a global brand, and we can expect to see skin-care, hair-care, personal-care, and nail-care products from Kardashian. Coty Inc. 's CEO Peter Harf commented on the partnership by stating this message in the press release: "Kim is a true modern-day global icon.