"Mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many suffer from infections or broken or malformed legs," a statement from the animal rights group read.
PETA apparently sent emails to around 280,000 Sephora shoppers regarding the issue and even created a graphic video of a farm where minks are harvested for fur to make coats and fake eyelashes.
Sephora will phase out its remaining stock of mink eyelashes and will only purchase synthetic or faux-fur lashes moving forward. We’re Hiring! We’re Hiring!
"PETA is celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that there’s nothing beautiful about stealing an animal’s fur".
Following Sephora’s decision to ban the controversial product, PETA’s Executive Vice President Tracy Reiman congratulated the brand in a statement.