The remaining stock of mink-fur lashes at Sephora will be the last it ever carries, a statement from the company confirms. "At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously," the statement reads. "As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020.
And this week, after a campaign by animal rights activist organization PETA for the brand to do so, the retailer confirmed that it will cease acquisition and sales of all mink-based falsies. "Following a PETA campaign and emails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward," a statement from PETA reads.
The organization further outlines the actions of fur farms in its statement: "As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs.
The company confirmed to Allure that it will phase out current stock of mink-based lashes. https://t.co/n11UyURI2D— Allure (@Allure_magazine) June 30, 2020