One of the Beauty Industry’s Biggest Events Will Be Going Virtual for the First Time

Curated via Twitter from Allure’s twitter account….

For the first time in the event's history, Taggar has announced The Virtual Makeup Show, a way for those in the beauty industry — like makeup artists, buyers, and brand owners — to safely attend (read: tune in) from wherever they may be and enjoy the community, trends, tips, and more of what they've come to expect and love from the in-person Makeup Shows that usually take place in convention centers across the country. "It's been a hard time for our industry during COVID-19," Taggar said in a statement. "Since this time makes it difficult to connect, we wanted to find a way to be with our community and support the brands, sponsors, and artists in providing an experience like we have always done, even if it's in a virtual experience. From 10 a. m. to 6 p. m.

Attendees with also be able to attend live brand demos and video chats with owners and representatives from 1:30 to 3:30 p. m. both days; however, ticket holders will be able to shop these brands — including Pacifica, Kevyn Aucoin, Bioderma, Stila, and Anastasia Beverly Hills — throughout the entire span of the two-day event. "I think this will be an amazing virtual event," Taggar said, "and I know the beauty community will join us in supporting the show.

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