Hugo, a New York corporate lawyer and his best friend, Madelyn, head to Milwaukee to spend the holidays with his mom, Kate, who is also in charge of the local Christmas celebrations. Ever the matchmaker, Kate arranges for Hugo to run into Patrick, Hugo’s high school friend and secret crush, who has recently returned after a successful stint in Silicon Valley. As they enjoy the local holiday festivities together, Hugo and Patrick’s attraction to each other is undeniable, and it looks as though Kate’s well-intentioned Santa-style matchmaking is a success.
And still, Hallmark’s newly announced holiday lineup features zero LGBTQ+ leads out of 40 films, though the network promises plans to develop “projects featuring LGBTQ story lines, characters and actors. “Diversity and inclusion is a top priority for us,” a Hallmark Channel spokesperson said in a statement, per Good Morning America. “We are committed to creating a Hallmark experience where everyone feels welcome.
Just last year, Hallmark, owned by Crown Media Family Networks, apologized to viewers for pulling a Zola commercial that featured a lesbian wedding. “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark Cards, Inc.
PROGRESS. 👏 https://t.co/fi2TvV7e64— Glamour (@glamourmag) August 3, 2020