They even publicly condemned a Twitter user who said the new film is a disappointment. “We are proud of our movie, Wedding Every Weekend,” the channel wrote on Twitter in response. “Our priority at Hallmark Channel is to develop a broad mix of content, characters, and stories in order to create a Hallmark experience where everyone feels welcome.
In December 2019, Hallmark Cards CEO Mike Perry to issue an apology for the “hurt” they caused. “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” he said in a statement at the time. “Said simply, they believe this was the wrong decision….
However, unlike every other Hallmark movie, this is the first time an LGBTQ+ wedding ceremony has been featured in one of the channel’s films.
The Hallmark Channel’s latest original movie, Wedding Every Weekend, features its first same-sex wedding.
A scene in 'Wedding Every Weekend' celebrates two beautiful brides. https://t.co/d4UFJxVlwG— Glamour (@glamourmag) August 17, 2020