On a Zoom call to introduce the product to beauty editors, Carley Caldas, vice president of global marketing & innovation at eos Products, said they polled consumers and found out they were really demanding a better experience for their lip care. “Medicated products typically have a terrible taste, leave behind a white residue on the lips and/or contain potentially irritating ingredients,” she said. “These formulas treat, but also soothe, and give the lips pretty shine rather than residue.
The second product—The Fixer Medicated Lip Ointment, a surprising pivot for eos—is an analgesic ointment for pain relief associated with cold sores and fever blisters. “It’s an analgesic and lip protectant in one without phenol, which is known to be an irritant and consumers told us they didn’t feel good about it,” says Caldas. “As a lifelong cold sore sufferer, I was impressed with this formula.
It’s chock-full of shea and cocoa seed butters and avocado, olive and sunflower oils, which give it just the right cushion so it stays in place and doesn’t migrate off of your lips. “When it comes to lip repair treatments, a common consumer complaint revolves around taste and the fact that most treatment formulas taste medicinal.