Lourdes Leon Choreographed Her First Fashion Campaign

Curated via Twitter from W Magazine’s twitter account….

She stars in the latest campaign for the Adidas and Stella McCartney collaboration—the Fall/Winter 2020 Workout Wardrobe and Winter Capsule collection—which aims to have a minimal impact on the environment. “My generation is sensitive to the needs of each other and the planet, and the state of the world affects us," Leon said in an official statement for the campaign.

Though Lourdes’ foray into fashion choreography is new, this is not the first time one of Madonna’s children has starred in a campaign with Adidas,—in 2016 her son and Leon’s brother, Rocco Ritchie, joined the #WangSquad as part of Alexander Wang’s collaboration with Adidas Originals.

This is far from Leon’s first fashion campaign—she appeared in a campaign for Jean Paul Gaultier last year (unlike her mom, this one was sans cone bras), she’s been a Miu Miu girl, and after becoming something of a New York Fashion Week front row fixture, she made her runway debut for Gypsy Sport in 2018.

But it seems that this particular Stella McCartney capsule collection marks a first for Leon not because the collection is incredibly sporty, but because the campaign star is involved as both a co-director and a choreographer.

"It’s great because, for the campaign, Anna and I had the freedom to create something that reflects that authenticity, working with a collective of friends who support us and share our values – dancing and moving in harmony in the wild wetlands just outside of New York City," Leon said.

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