Yelps 2020 Top Beauty Search Trends

Curated via Twitter from SkinIncMagazine’s twitter account….

Yelp broke down the search trends they experienced by beauty category including, makeup, skin care, cosmetic procedure, body treatment, salon services, eyebrows, lashes and hair removal.

Thus, it can be concluded that this beauty treatment was virtually non-existent two years ago.   Other trends like "mobile" salons, spas and waxing services have seen an uptick by roughly 359% – 453% depending on the service.

However, Yelp listed out the unique beauty searches in 15 different states and listed them below. Florida. Georgia. Hawaii. Louisiana. Maryland. Michigan. Montana. Nevada. New Mexico. New York. Ohio. Oklahoma. South Dakota. Utah. Washington, D. C.

In order to showcase the biggest trends, we only included terms searched for 100+ times in the month of June 2020 and at least a 10% increase in interest in the last year or two.

Note from Yelp: Methodology: We looked at the percentage of searches with the term from June 2020, and compared that to the percentage of searches for the team in both June 2019 and June 2018.

Note from Yelp: Methodology: We looked at the percentage of searches with the term from the month of June 2020, and compared that to the percentage of searches from May 2020.

In order to showcase the biggest trends, we only included terms searched for 100 times in the month of June 2020 and at least a 10% increase in interest in the last month.

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First things first, Yelp noted that nearly 4,000 beauty businesses indicated that they are now offering virtual consultations as part of their service.

Link to original article….

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