Are TikTok Stars the New Wave of Celeb and Influencer Ambassadors in the Beauty World?

Curated via Twitter from POPSUGAR Beauty’s twitter account….

Are TikTok Stars the New Wave of Celeb and Influencer Ambassadors in the Beauty World? 4 Gen Z TikTok Stars Taking Over the Beauty Industry Are TikTok Stars the New Wave of Celeb and Influencer Ambassadors in the Beauty World?

Just this year, four TikTok stars — who aren’t necessarily in the beauty space as much as they enjoy beauty — announced major beauty-industry ventures.

Just see for yourself, as we rounded up the TikTok stars turned beauty influencers ahead.

You have micro- and megainfluencers living harmoniously together, sharing inexpensive product dupes, rating new beauty drops, and taking part in whatever makeup challenge is trending at the time.

The concept of the next biggest stars in the beauty industry coming from somewhere other than Hollywood and the big screen isn’t new.

Out of all of the categories on TikTok, and there are a lot, the beauty space is possibly the most fruitful — not to mention lucrative.

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